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Press Releases

May 2026

Creative Eye Announces New Prime-Time Drama Lineup

Creative Eye expands its television slate with three new family drama series slated for broadcast next season.

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March 2026

Creative Eye Releases Streamer Partnership Announcement

The company signs a multi-title distribution deal with a leading OTT platform.

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Multimedia, Technological Milestones & Events

  • 3-D Cinematic Pioneering: Launched India’s very first "3-D Plus" feature film, Aabra Ka Daabra, achieving a verified national milestone in the Limca Book of Records for high-tech cinema innovation.
  • Integrated Media Operations: Functions as a complete media house featuring a state-of-the-art, 24/7 post-production studio, premium pre-production gear, and advanced infrastructure to support multi-format content creation.
  • Blue-Chip Ad Commercials: Ideated, developed, and produced comprehensive advertising campaigns and high-end ad commercials for premier global and national brands including Unilever (Hindustan Lever), Procter & Gamble, Colgate, Godrej, and Dabur.
  • Strategic Ad-Sales & Marketing: Executed monetization frameworks and commercial ad-sales representation for both in-house television properties and outside-produced multimedia programs.
  • Sports Event Management: Diversified operations into the sports industry by aligning with major media consortiums to handle airtime marketing, sponsorship acquisition, and live event commercialization.
  • Mass-Scale Intellectual Property (IPR): Houses an extensive digital media library spanning over 8,500 hours of cross-genre content, owning perpetual Intellectual Property Rights (IPR) for roughly 4,000 hours of premium assets for modern OTT and digital streaming licensing.
  • High-Impact Industry Events: Maintained a heavy footprint at major televised events and broadcasting forums, highlighted by a dominant sweep at the Zee "Rishton Ka Bandhan" Awards where the enterprise secured 6 major titles out of 19 total categories.
  • Brand-Integrated Event Marketing: Formed strategic promotional tie-ups with major FMCG brands like Parle-G and Camlin, launching cross-promotional events to market high-tech media properties directly to pan-India youth audiences.
  • Regional Market Expansions & Launches: Orchestrated major promotional launch events to mark the company's entry into the Southern Indian television sector, successfully rolling out high-budget regional content across the Zee Kannada and Zee Tamil networks.
  • IP Library Acquisitions (2001): Executed strategic corporate acquisitions of fellow software production entities, including Sanush Films and Kirti Films. This event systematically absorbed their media assets, further expanding Creative Eye’s multimedia broadcasting catalog.
  • Public Domain Broadcast Scaling (2020): Managed large-scale distribution events during peak public broadcasting demands, notably syndicating their cornerstone historical catalog (like Vishnu Puran) for national networks like Zee TV during nationwide audience surges.

Awards

Television & Content Awards

  • Presidential Award (1986): Won for Creative Eye's very first television series, Kahan Gaye Wo Log, broadcast on DD National.
  • RAPA Awards (2006): The drama serial Ghar Ki Lakshmi Betiyann (Zee TV) won Best Serial of the Year.
  • Zee "Rishton Ka Bandhan" Awards (2007): Creative Eye Ltd swept the ceremony by winning multiple awards.
  • Gold Awards (2018): Received the award for Path-Breaking Serial for the hit television drama Ishq Subhan Allah.

Official Limca Book of Records

  • World Record for Mythological Production: Awarded for producing the highest number of continuous mythological television hours by a single enterprise. This includes 437.50 original telecast hours across 5 major serials: Om Namah Shivay (1997), Jap Tap Vrat (2000), Shree Ganesh (2000), Jai Santoshi Maa (2000), and Om Namo Narayan (2001).
  • National Record for 3-D Cinema: Awarded for pioneering and launching India's very first "3-D Plus" feature film, Aabra Ka Daabra (produced by Zuby Kochhar and directed by Dheeraj Kumar).

Promoter & Leadership Lifetime Recognitions

The Indian television industry has also bestowed major lifetime achievement and honorary awards directly onto the company's founder and long-time CMD, Dheeraj Kumar Kochhar, specifically recognizing the work produced via Creative Eye Limited:

  • Indian Television Academy (ITA) Award (2007): Honored with the Lifetime Achievement Award ("Scroll of Honour") for 21 years of outstanding contribution to the growth of Indian television.
  • PTC Network Film Awards (2012): Awarded the Lifetime Achievement Award for his extensive legacy and contributions to Punjabi Cinema and Indian television.
  • Golden Achiever Award (2012): Awarded for exemplary work across films, serials, and social causes.
  • Sur Aradhana Awards (2012): Honored at the 19th annual event for Outstanding Contribution to Indian Cinema.
  • Dadasaheb Phalke Academy Awards (2020): Honored with the prestigious Dream Achievers Award for a lifetime of media leadership and production value.